Things we have built, and where to find them

The products below are ours — built because one client's problem turned out to be everybody's. They open in a new tab, because the point is that you try them rather than take our word for it. The sites we build for clients are a different matter: those stay private until the client launches them, and we show them on request.

My products

Software we own, built for the way business works here

These are ours — our code, our roadmap. Each one started with a company in the UAE asking for something that did not exist off the shelf, or existed but was built for payroll rules and property markets somewhere else. You can open the first and the third and use them now.

28HR

One HR system, sized to the company

Leave, WPS payroll, gratuity, letters and compliance alerts, built around UAE labour rules rather than translated from a system designed for somewhere else. Two editions run on the same rule engine — Lite for a team of thirty to fifty, Pro from fifty to five hundred and beyond — so nobody pays for a workforce they do not have. The demo runs on sample data inside your own browser: nothing you type into it leaves your machine.

  • UAE labour rules
  • WPS payroll
  • Gratuity
  • Leave
  • Letters
  • Compliance alerts

Open the 28HR demo (opens in a new tab)

28th Day Books

Login required

Ask for access

Draft — not for publishingThe page is behind the password, so all I can read is the name. Give me one line on what Books does and who it is for and I will write this card to match the other two. The button asks people to request access rather than dropping them on a password screen.

PostKit

Branded property marketing, without a designer in the loop

Property posts, stories, flyers and reels for real-estate agents in Dubai, made to one house style so every listing looks like it came from the same agency rather than from whoever had a design app open that morning. Built for the pace the market actually moves at: a listing goes up, the set comes out, it goes out the same hour.

  • Real estate
  • Posts
  • Stories
  • Flyers
  • Reels

Open PostKit (opens in a new tab)

Draft — not for publishingThe PostKit page is mostly script, so this is written from your own description line on it. Read it once and tell me if it undersells what the product does.

Clients and work done

Client sites are shown on request

The sites we build for clients are previewed privately, on a link that expires — their designs are their property, and a prospect's new website should not be public before they have launched it. Ask and we will walk you through recent work on a call, or send you a preview link of your own.

Ask to see recent work

Not a mock-up

What lands on day twenty-eight

Running in this page, not a picture of software: the same kind of thing we hand over at the end of a cycle.

Want one of these, or something like it?

Tell us what the job is. We will tell you which of these is closest, what it would take to fit it to you, and whether twenty-eight days is realistic — before anyone signs anything.

Day one starts here. Tell us what is stuck and we reply within 24 hours.